The human brand : how we relate to people, products, and companies /
"Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us. Wh...
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| Format: | eBook |
| Language: | English |
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San Francisco, CA :
Jossey-Bass,
©2013.
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| Online Access: | CONNECT CONNECT |
