The human brand : how we relate to people, products, and companies /

"Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us. Wh...

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Bibliographic Details
Main Author: Malone, Chris, 1969-
Other Authors: Fiske, Susan T.
Format: eBook
Published: San Francisco, CA : Jossey-Bass, ©2013.
Online Access:CONNECT
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