When a brand draws the line : Fred Perry halts sales to disavow far-right group /
In September 2020, the British casualwear brand Fred Perry announced it would be halting sales of its signature polo shirt in Canada and the United States after the shirt and its logo were coopted by a far-right, white supremacist hate group. This case examines Fred Perry's decision within the...
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| Format: | Electronic eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2021.
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| Series: | SAGE business cases
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| Subjects: | |
| Online Access: | CONNECT |
