When cultures meet : a case of Nike and Kukdong in Mexico /
It was March of 2008, the senior executive team of Nike in the US headquarters is under stress because of the results presented to them by the consulting team they had hired in December 2007. Mex Mode is a subsidiary of the Korean company, Kukdong Apparels operating in Atlixo, Mexico and is a key su...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
NeilsonJournals Publishing,
2018.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | CONNECT |
