Fitbit's dilemma : the average person uses a Fitbit for six months /
Fitbit was set to reinvent the wearable tech market. However, following a survey which revealed that the average customer discards the Fitbit device after only six months of use, the firm needs to find a new way to regenerate itself in an industry that is now packed with newly developing major techn...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Rotterdam School of Management, Erasmus University,
2019.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | CONNECT |
