Ethical consumerism and glass box branding : when companies' actions speak louder than words /
Ethical consumerism has been on the rise in the last few years as consumers are focusing more and more on spending their money in a way that aligns with their values and beliefs. At the same time, technological innovation and increased connectivity through social media are helping consumers in their...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2021.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | CONNECT |
