Rebranding: the winners versus the losers /
Guggenheim Partners Senior Managing Director Dottie Mattison talks about Mercedes-Benz Super Bowl push and Research In Motion's name change to BlackBerry. She speaks on Bloomberg Television's 'Market Makers.'
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| Corporate Author: | |
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| Other Authors: | |
| Format: | Electronic Video |
| Language: | English |
| Published: |
New York :
Bloomberg,
2013.
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| Series: | Business education in video
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| Subjects: | |
| Online Access: | CONNECT |
