The Coca-Cola bottle.
Traces the success of the packaging and marketing of Coca- Cola. The Coca-Cola bottle is a corporate totum and has become world famous, a classic of modern package design.
Saved in:
| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic Video |
| Language: | English |
| Published: |
London, England :
BBC,
1987.
|
| Series: | Design classics ;
series 1, no. 2 |
| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 082 | 0 | |a 748.82 |2 21 | |
| 245 | 0 | 4 | |a The Coca-Cola bottle. |
| 246 | 3 | |i Original container title: |a Coke bottle | |
| 260 | |a London, England : |b BBC, |c 1987. | ||
| 300 | |a 1 online resource (25 min.). | ||
| 336 | |a two-dimensional moving image |b tdi |2 rdacontent | ||
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| 337 | |a video |b v |2 rdamedia | ||
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| 338 | |a other |b vz |2 rdacarrier | ||
| 490 | 0 | |a Design classics ; |v series 1, no. 2 | |
| 520 | |a Traces the success of the packaging and marketing of Coca- Cola. The Coca-Cola bottle is a corporate totum and has become world famous, a classic of modern package design. | ||
| 530 | |a Previously released as DVD. | ||
| 546 | |a This edition in English. | ||
| 610 | 2 | 0 | |a Coca-Cola Company |x History. |
| 650 | 0 | |a Carbonated beverage bottles. | |
| 650 | 0 | |a Soft drink industry |x History. | |
| 650 | 0 | |a Soft drink industry |x Marketing. | |
| 655 | 7 | |a Non-fiction television programs. |2 lcgft | |
| 700 | 1 | |a Marengo, Alex. | |
| 700 | 1 | |a Robinson, Jancis, |c narrator. | |
| 710 | 2 | |a BBC Education & Training. | |
| 730 | 0 | |a Alexander Street Press: discovery records | |
| 776 | 1 | |c Original publisher catalog number |o BB073 | |
| 856 | 4 | 0 | |u https://ezproxy.mtsu.edu/login?url=http://www.aspresolver.com/aspresolver.asp?ARTV;1752053 |3 Alexander Street Press |z CONNECT |t 0 |
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| 952 | f | f | |a Middle Tennessee State University |b Main |c James E. Walker Library |d Electronic Resources |t 0 |h Library of Congress classification |
