The Coca-Cola bottle.

Traces the success of the packaging and marketing of Coca- Cola. The Coca-Cola bottle is a corporate totum and has become world famous, a classic of modern package design.

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Bibliographic Details
Corporate Author: BBC Education & Training
Other Authors: Marengo, Alex, Robinson, Jancis, narrator
Format: Electronic Video
Language:English
Published: London, England : BBC, 1987.
Series:Design classics ; series 1, no. 2
Subjects:
Online Access:CONNECT