Broadcast media.
Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives.
Saved in:
| Corporate Author: | |
|---|---|
| Format: | Electronic Video |
| Language: | English |
| Published: |
Sunrise, FL :
D.E. Visuals,
1994.
|
| Series: | Business education in video
|
| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 245 | 0 | 0 | |a Broadcast media. |
| 260 | |a Sunrise, FL : |b D.E. Visuals, |c 1994. | ||
| 300 | |a 1 online resource (16 min.) | ||
| 336 | |a two-dimensional moving image |b tdi |2 rdacontent | ||
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| 337 | |a video |b v |2 rdamedia | ||
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| 338 | |a other |b vz |2 rdacarrier | ||
| 490 | 0 | |a Business education in video | |
| 500 | |a Previously published as DVD. | ||
| 520 | |a Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives. | ||
| 520 | |a Role of television in advertising. | ||
| 533 | |a Electronic reproduction. |b Alexandria, VA : |c Alexander Street Press, |d 2011. |f (VAST - Academic video online). |n Available via World Wide Web. | ||
| 546 | |a In English. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Cable television advertising. | |
| 650 | 0 | |a Radio advertising. | |
| 650 | 0 | |a Television advertising. | |
| 655 | 7 | |a Educational films. |2 lcgft | |
| 710 | 2 | |a D.E. Visuals (Firm) | |
| 730 | 0 | |a Alexander Street Press: discovery records | |
| 856 | 4 | 0 | |u https://ezproxy.mtsu.edu/login?url=http://www.aspresolver.com/aspresolver.asp?BUSV;1795739 |3 Alexander Street Press |z CONNECT |t 0 |
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| 952 | f | f | |a Middle Tennessee State University |b Main |c James E. Walker Library |d Electronic Resources |t 0 |h Library of Congress classification |
