Broadcast media.
Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives.
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| Corporate Author: | |
|---|---|
| Format: | Electronic Video |
| Language: | English |
| Published: |
Sunrise, FL :
D.E. Visuals,
1994.
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| Series: | Business education in video
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| Subjects: | |
| Online Access: | CONNECT |
