Controlling the Black Friday Frenzy in 2020 /
This case discusses the massive shopping events that occur annually in the days after U.S. Thanksgiving and the recent decision made by Walmart and Target (two of the biggest players in the sales event) to close their doors on Thanksgiving Day this year. Students are asked to assess consumer behavio...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2020.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | SAGE Knowledge |
