Would you like squid ink with that? : Wendy's in Japan /
Ernie Higa has been active in Japan since the late 1970s. He brings cultural and business knowledge about successfully breaking into the Japanese market-rare for someone who wasn't born in Japan. This case discusses his role in the introduction of Wendy's in Japan and the idiosyncrasies as...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2020.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | SAGE Knowledge |
