A word from our sponsor : admen, advertising, and the golden age of radio /
This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries,...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Fordham University Press,
[2013]
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| Edition: | First edition. |
| Subjects: | |
| Online Access: | CONNECT CONNECT CONNECT |
| Summary: | This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries, and examines the intersection of commerce and culture in American mass media. |
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| Item Description: | EBSCO eBook Business Collection EBSCO eBook Academic Comprehensive Collection North America Project MUSE Universal EBA Ebooks Books at JSTOR Evidence Based Acquisitions |
| Physical Description: | 1 online resource (404 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780823253777 0823253775 9780823255238 0823255239 9780823268931 0823268934 |
