A word from our sponsor : admen, advertising, and the golden age of radio /

This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries,...

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Bibliographic Details
Main Author: Meyers, Cynthia B.
Format: Electronic eBook
Language:English
Published: New York : Fordham University Press, [2013]
Edition:First edition.
Subjects:
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