The best digital marketing campaigns in the world II : mastering the art of customer engagement /
"With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consume...
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Main Author: | |
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Format: | Electronic eBook |
Language: | English |
Published: |
Philadelphia :
Kogan Page,
2014.
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Edition: | 2nd ed. |
Subjects: | |
Online Access: | CONNECT |