How 30 great ads were made : from idea to campaign /

"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, wit...

Full description

Saved in:
Bibliographic Details
Main Author: Williams, Eliza, 1973- (Author)
Format: Electronic eBook
Language:English
Published: London : Laurence King Pub., 2012.
Subjects:
Online Access:CONNECT
CONNECT