Marketing to millennials : reach the largest and most influential generation of consumers ever /
"With more than 80 million in their ranks, the Millennials (aka Generation Y)--born between 1977 and 1995--are the largest generation in American history, outnumbering Generation X by far, and even the Baby Boomers by 1 million. Their direct buying power is estimated at $2 00 billion, and their...
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| Format: | Electronic eBook |
| Language: | English |
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New York :
AMACOM, American Management Association,
[2013]
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| Online Access: | CONNECT CONNECT |
