Measurement and research methods in international marketing /
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete res...
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| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald,
2011.
|
| Edition: | 1st ed. |
| Series: | Advances in international marketing ;
v. 22. |
| Subjects: | |
| Online Access: | CONNECT |
