Handbook of research in mass customization and personalization /

Handbook of research in mass customization and personalization /

A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the...

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Bibliographic Details
Corporate Author: World Conference on Mass Customization and Personalization Massachusetts Institute of Technology
Other Authors: Piller, Frank T., 1969-, Tseng, Mitchell M., 1947-
Format: Electronic Conference Proceeding eBook
Language:English
Published: New Jersey : World Scientific, ©2010.
Subjects:
Mass customization > Congresses.
Flexible manufacturing systems > Congresses.
Product management > Congresses.
Marketing > Management > Congresses.
Service industries > Marketing > Congresses.
Marketing research > Congresses.
Conference papers and proceedings
Online Access:CONNECT

Internet

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