A master class in brand planning : the timeless works of Stephen King /

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of...

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Bibliographic Details
Main Author: King, Stephen, 1931-2006
Other Authors: Lannon, Judie, Baskin, Merry
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, ©2007.
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Online Access:CONNECT