New challenges to international marketing /
Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degr...
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley :
Emerald Jai,
2009.
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| Series: | Advances in international marketing ;
v. 20. |
| Subjects: | |
| Online Access: | CONNECT |
