Consumer marketing 2016-2017 /
Consumer Marketing 2016-2017 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer Marketing 2016-2017 categorizes consumer marketing tactics into 52 topics, ea...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Loganville, GA :
Richard K. Miller & Associates,
[2016]
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| Edition: | 4th edition. |
| Series: | RKMA market research handbook series.
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| Subjects: | |
| Online Access: | CONNECT |
