Consumer boycotts : effecting change through the marketplace and the media /

Monroe Friedman discusses different types of boycotts, from their historical focus on labour and economic concerns, to the more recent inclusion of issues such as minority rights, animal welfare and environmental protection.

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Bibliographic Details
Main Author: Friedman, Monroe
Format: Electronic eBook
Language:English
Published: New York : Routledge, 1999.
Subjects:
Online Access:CONNECT