Business strategy formulation : theory, process, and the intellectual revolution /
Annotation "It is becoming increasingly clear that companies must be able to formulate business strategies, product and service strategies and internal operating strategies that accelerate the creation and delivery of customer value. Ulwick introduces a strategy formulation theory and process t...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Westport, Conn. :
Quorum Books,
1999.
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| Subjects: | |
| Online Access: | CONNECT |
