How to measure and manage your corporate reputation /
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all.
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Aldershot, England ; Burlington, VT :
Gower,
©2004.
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| Subjects: | |
| Online Access: | CONNECT |
