Concise encyclopedia of advertising /
"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand defini...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Best Business Books : Haworth Reference Press,
©2005.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | "From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket |
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| Item Description: | EBSCO eBook Academic Comprehensive Collection North America |
| Physical Description: | 1 online resource (xiii, 213 pages) |
| Bibliography: | Includes bibliographical references (pages 201-203) and index. |
| ISBN: | 0789022109 9780789022103 0789022117 9780789022110 9781317787303 1317787307 |
