Concise encyclopedia of advertising /
"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand defini...
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| Format: | Electronic eBook |
| Language: | English |
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New York :
Best Business Books : Haworth Reference Press,
©2005.
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| Online Access: | CONNECT |
