Managerial economics : a strategic approach /
Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and s...
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2010.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Introduction
- The manager and the firm
- Monopoly and perfect competition
- Price discrimination
- Game theory
- Strategy in a market with two firms
- Product differentiation
- Entry deterrence and accommodation
- Government regulation of industries
- Vertical and horizontal integration
- Labour markets
- Training and motivating workers
- Trade unions
- The role of information
- Advertising
- Bundling
- Durable goods
- Auctions
- The product life cycle.
