Managerial economics : a strategic approach /
Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and s...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2010.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | CONNECT |
