Six degrees of social influence : science, application, and the psychology of Robert Cialdini /

Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geograp...

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Bibliographic Details
Other Authors: Kenrick, Douglas T., Goldstein, Noah J., Braver, Sanford L.
Format: Electronic eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2012.
Subjects:
Online Access:CONNECT