Art/commerce : the convergence of art and marketing in contemporary culture /

This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present...

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Bibliographic Details
Main Author: Slowinska, Maria A.
Format: Electronic eBook
Language:English
Published: Bielefeld : Transcript, ©2014.
Series:Kultur- und Medientheorie.
Subjects:
Online Access:CONNECT