Branded women in U.S. television : when people become corporations /
This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to <span style=""font-style:italic;"">The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats an...
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Main Author: | Bjelskou, Peter |
---|---|
Format: | Electronic eBook |
Language: | English |
Published: |
Lanham :
Lexington Books,
[2015]
|
Series: | Critical studies in television.
|
Subjects: | |
Online Access: | CONNECT |
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