Branded women in U.S. television : when people become corporations /

Branded women in U.S. television : when people become corporations /

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to <span style=""font-style:italic;"">The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats an...

Full description

Saved in:
Bibliographic Details
Main Author: Bjelskou, Peter
Format: Electronic eBook
Language:English
Published: Lanham : Lexington Books, [2015]
Series:Critical studies in television.
Subjects:
Product placement in mass media > Social aspects > United States.
Reality television programs > United States > History and criticism.
Branding (Marketing) > United States.
Television advertising > United States.
Television broadcasting > Social aspects > United States.
Women on television.
Criticism, interpretation, etc.
Online Access:CONNECT

Internet

CONNECT

Similar Items