The Leadership Imperative : Technology Adoption and Strategic Management in Travel Firms in Jamaica.
This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2013.
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| Online Access: | CONNECT |
