Beyond the Singapore girl : discourses of gender and nation in Singapore /
The branding of Singapore International Airlines with the image of a beautiful, petite and servile 'Oriental'woman dressed in figure-hugging sarong-kebaya is one of the world's longest running and most successful advertising campaigns. But this image does not simply advertise a servic...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Copenhagen :
Nias Press,
2013.
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| Series: | Gendering Asia ;
no. 8. |
| Subjects: | |
| Online Access: | CONNECT |
