Personal benchmark : integrating behavioral finance and investment management /

The authors ... outline an elegant, simple to grasp, yet sophisticated solution for advisors to use in designing and communicating investment strategies. The book will: help advisors frame the discussion with the investor with an easy to grasp model; infuse behavioral finance fundamentals to help ad...

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Bibliographic Details
Main Authors: Widger, Chuck (Author), Crosby, Daniel, 1979- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, Inc., [2014]
Subjects:
Online Access:CONNECT