Jimmy Carter and the birth of the marathon media campaign /

"With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns...

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Bibliographic Details
Main Author: Roessner, Amber, 1980- (Author)
Format: Electronic eBook
Language:English
Published: Baton Rouge : Louisiana State University Press, [2020]
Series:Media & public affairs.
Subjects:
Online Access:CONNECT (1 user limit)