FAW-Volkswagen Audi : an overall definer of "luxury" cars in China (2001-2011) /
The FAW-Volkswagen Audi "trilogy" case describes Audi's development history in China and the problems it faces currently, as well as demonstrating the strategies employed by FAW-Volkswagen Audi in their thirty year business partnership. Between 2001-2011 FAW-Volkswagen Audi launched t...
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| Main Authors: | , , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Tsinghua University School of Economics and Management,
2016.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE Knowledge |
