The Cambridge Handbook of Consumer Psychology /

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-ed...

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Bibliographic Details
Other Authors: Norton, Michael I., 1975- (Editor), Rucker, Derek D., 1977- (Editor), Lamberton, Cait, 1975- (Editor)
Format: eBook
Published: Cambridge : Cambridge University Press, 2015.
Series:Cambridge handbooks in psychology.
Online Access:CONNECT