Social media in the marketing context : a state of the art analysis and future directions /
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam :
Chandos Publishing,
[2017]
|
| Series: | Chandos social media series.
|
| Subjects: | |
| Online Access: | CONNECT CONNECT |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | mig00005040264 | ||
| 006 | m o d | ||
| 007 | cr cnu|||||||| | ||
| 008 | 161010t20172017ne ob 001 0 eng d | ||
| 005 | 20240614172931.7 | ||
| 019 | |a 959953728 |a 960029848 |a 960091501 |a 960165445 |a 964546147 |a 964861097 |a 965729783 |a 1105173539 |a 1105563182 | ||
| 020 | |a 008101757X |q (electronic bk.) | ||
| 020 | |a 9780081017579 |q (electronic bk.) | ||
| 020 | |z 0081017545 | ||
| 020 | |z 9780081017548 | ||
| 035 | |a 1WRLDSHRocn961341094 | ||
| 035 | |a (OCoLC)961341094 |z (OCoLC)959953728 |z (OCoLC)960029848 |z (OCoLC)960091501 |z (OCoLC)960165445 |z (OCoLC)964546147 |z (OCoLC)964861097 |z (OCoLC)965729783 |z (OCoLC)1105173539 |z (OCoLC)1105563182 | ||
| 037 | |a 958347 |b MIL | ||
| 040 | |a IDEBK |b eng |e rda |e pn |c IDEBK |d OCLCO |d N$T |d EBLCP |d YDX |d TEFOD |d OCLCQ |d OCLCF |d IDEBK |d OCLCQ |d OPELS |d COO |d UPM |d OCLCQ |d OTZ |d OCLCQ |d VLB |d OCLCQ |d VT2 |d GBVCP |d OCLCO |d NRC |d U3W |d UOK |d RRP |d BRX |d OCLCQ |d WYU |d OCLCA |d LQU |d OCLCA |d OCLCQ |d S2H |d OCLCO |d OCLCQ |d SFB |d INARC |d OCLCQ |d OCLCO |d OCLCL |d SXB | ||
| 049 | |a TXMM | ||
| 050 | 4 | |a HM742 |b .P586 2017 | |
| 082 | 0 | 4 | |a 302.231 |2 23 |
| 100 | 1 | |a Plume, Cherniece J., |e author. | |
| 245 | 1 | 0 | |a Social media in the marketing context : |b a state of the art analysis and future directions / |c Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade. |
| 264 | 1 | |a Amsterdam : |b Chandos Publishing, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (xix, 162 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 490 | 1 | |a Chandos Social Media Series | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Front Cover; Social Media in the Marketing Context; Copyright Page; Dedications; Contents; Authors' Biography; Foreword by Professor Ben Lowe; Foreword by Professor Ben Light; Preface; Acronyms; 1 Introduction; References; 2 The New Marketing Environment; 2.1 Stirring Up the Marketing Mix; 2.2 Defining Social Media; 2.3 Frameworks, Metrics, and Measurement of Social Media; 2.4 Structure and Networks; 2.5 Relationships; 2.6 Co-creation; 2.7 Power and eWOM; 2.8 Social Commerce; 2.9 Multiple Platforms; 2.10 Discussion and Concluding Points; References; 3 Online Brand Communities. | |
| 505 | 8 | |a 3.1 The Importance of OBCs3.2 Traditional Versus OBCs; 3.3 Engagement and Interaction; 3.4 Heterogeneity, Delocalization, and Individualized Consumers in OBCs; 3.5 Consumption Values; 3.6 Consumer Characteristics; 3.7 Motivation; 3.8 Discussion and Concluding Points; References; 4 Culture; 4.1 The Importance of Culture; 4.2 Postmodernism; 4.3 Consumer Culture Theory; 4.4 Tribalism; 4.5 Discussion and Concluding Points; References; 5 Self-Construals; 5.1 Understanding Self-Construals; 5.1.1 Independent Characteristics; 5.1.2 Interdependent Characteristics. | |
| 505 | 8 | |a 5.2 Differences Between the Self-Construals5.2.1 Need for Uniqueness; 5.2.2 Communities and the "Self"; 5.2.3 Hedonic and Utilitarian Motivations; 5.3 Self-Construals in the New Marketing Environment; 5.4 Discussion and Concluding Points; References; 6 Synthesis and Discussion of Research; 6.1 Current Research; 6.2 Developing Research; 6.3 Methods and Samples; 6.4 Gaps and Areas for Future Research; References; 7 Conclusion; Index; Back Cover. | |
| 520 | |a Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. | ||
| 500 | |a EBSCO eBook Academic Comprehensive Collection North America |5 TMurS | ||
| 500 | |a EBSCO eBook Business Collection |5 TMurS | ||
| 500 | |a ScienceDirect eBook - Social Sciences 2017 [EBCSS17] |5 TMurS | ||
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Dwivedi, Yogesh Kumar, |e author. | |
| 700 | 1 | |a Slade, Emma L., |e author. | |
| 730 | 0 | |a WORLDSHARE SUB RECORDS | |
| 758 | |i has work: |a Social media in the marketing context (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFFDK6J4B9DWDjcCYQfykC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Plume, Cherniece J. |t Social media in the marketing context : a state of the art analysis and future directions. |d Amsterdam, Netherlands : Chandos Publishing, ©2017 |h xix, 162 pages |k Chandos social media series. |z 9780081017548 |
| 830 | 0 | |a Chandos social media series. | |
| 856 | 4 | 0 | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1196966&authtype=ip,sso&custid=s4672406 |z CONNECT |3 eBooks on EBSCOhost |t 0 |
| 856 | 4 | 0 | |u https://ezproxy.mtsu.edu/login?url=https://www.sciencedirect.com/science/book/9780081017548 |z CONNECT |3 Elsevier |t 0 |
| 907 | |a 3742457 |b 07-06-20 |c 08-30-18 | ||
| 949 | |a ho0 | ||
| 994 | |a 92 |b TXM | ||
| 998 | |a wi |d z | ||
| 999 | f | f | |s c32e597b-d0db-441a-a4e8-516f9089ff93 |i 9f2ced45-7889-4aed-b6b0-9e1e32ad1b44 |t 0 |
| 952 | f | f | |a Middle Tennessee State University |b Main |c James E. Walker Library |d Electronic Resources |t 0 |e HM742 .P586 2017 |h Library of Congress classification |
