Social media in the marketing context : a state of the art analysis and future directions /
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that...
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| Main Authors: | , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam :
Chandos Publishing,
[2017]
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| Series: | Chandos social media series.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
