The essentials of qualitative business research.
Professors Emma Bell and Hugh Wilmott discuss the nature of qualitative research. This research is not about religiously following procedures, instead necessitating a much more creative, craft-like process.
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Format: | Electronic Video |
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Language: | English |
Published: |
London :
SAGE Publications, Ltd.,
2017.
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Subjects: | |
Online Access: | CONNECT |