Qualitative marketing research : a cultural approach /
Moisander and Valtonen unpack the emerging cultural approach in the field of marketing and consumer research to provide an informed study for anyone interested in cultural approaches to economic and social theory.
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| Main Author: | |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE,
2006.
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| Series: | Introducing qualitative methods.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | Moisander and Valtonen unpack the emerging cultural approach in the field of marketing and consumer research to provide an informed study for anyone interested in cultural approaches to economic and social theory. |
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| Physical Description: | 1 online resource (xi, 227 p.). |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781849209632 (ebook) : |
