Qualitative marketing research : a cultural approach /
Moisander and Valtonen unpack the emerging cultural approach in the field of marketing and consumer research to provide an informed study for anyone interested in cultural approaches to economic and social theory.
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Format: | Electronic eBook |
Language: | English |
Published: |
London :
SAGE,
2006.
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Series: | Introducing qualitative methods.
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Online Access: | CONNECT |