Public information campaigns & opinion research : a handbook for the student & practitioner /
Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.
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| Other Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE,
2002.
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| Subjects: | |
| Online Access: | CONNECT |
