Encyclopedia of major marketing strategies. Volume 3 /
A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensurin...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Detroit :
Gale/Cengage Learning,
2013.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors. |
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| Item Description: | Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-2, edited by Thomas Riggs. |
| Physical Description: | 1 online resource (xiv, 431 pages). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781414499222 (electronic book) 1414499221 (electronic book) |
