Encyclopedia of major marketing strategies.

Encyclopedia of major marketing strategies. Volume 3 /

A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensurin...

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Bibliographic Details
Other Authors: Miskelly, Matthew (Editor)
Format: Electronic eBook
Language:English
Published: Detroit : Gale/Cengage Learning, 2013.
Subjects:
Advertising campaigns > United States > History > 21st century.
Advertising campaigns > History > 21st century.
Marketing > History > 21st century > Encyclodpedias.
Online Access:CONNECT

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