International marketing research : opportunities and challenges in the 21st century /
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some autho...
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam ; Oxford :
Elsevier JAI,
2007.
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| Series: | Advances in international marketing ;
v. 17. |
| Subjects: | |
| Online Access: | CONNECT |
