Research in consumer behavior. Vol. 12 /

This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perc...

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Bibliographic Details
Other Authors: Belk, Russell W.
Format: Electronic eBook
Language:English
Published: Bingley : Emerald, 2010.
Edition:1st ed.
Series:Research in consumer behavior ; v.12.
Subjects:
Online Access:CONNECT